Utilita Home were looking to launch a mobile-first, performance-driven quick quote funnel for onboarding customers to their solar energy services. In line with their ethos of making energy smarter and more efficient, they needed a seamless user experience to match. Behind-the-scenes, the information architecture and tech stack needed to be carefully considered and supportive of complex funnel and form logic, key third-party integrations and data processing considerations.
Utilita Home
Helping consumers switch to solar energy
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quotes requested
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conversion rate
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engagement rate
Overview
Founded in 2003, Utilita is currently the energy supplier of choice for 830,000 households across the UK. In line with their mission to make energy smarter, more affordable and efficient, their Home Services bring seamless solar solutions to consumers.
Visit site
Deliverables
Quote funnel
Marketing site
Sanity CMS
Headless
“As a business, we have always utilised the latest and most reliable technology to give our customers the best possible experience – putting them first in every instance. This is why it’s really exciting to be working with a business that’s as well respected as Adaptable – leaning on their expertise to explore new ways to bolster our digital offering.”
Nic Rhodes
Director of Brand Marketing, Utilita Energy
Creating an intuitive quote experience
Setting the foundations for success
The solar join journey we created helped us achieve our joint goals of enabling a seamless user experience as well setting a solid technical foundation for launching future experiences. The meticulously planned user journey allows for different paths, hard stops and call-to-actions that mean Utilita Home capture and engage with as many leads as possible with the ultimate goal of onboarding more customers. Our process and tech stack created a sustainable and flexible custom product that we could use as a reference point for future projects in our long-term partnership with Utilita.
Starting the journey
Utilita Home needed a clean and engaging way of routing potential customers into the quote funnel. We launched a digital experience as an off-shoot from the main Utilita website to promote the energy offerings and provide a starting point for the join journey, guiding them seamlessly to the solar services and products.
Nailing the tech stack
The solar join journey we’ve created is powered by a headless Sanity web app – meaning that the frontend user experience is separated from the backend content management system. Nailing the tech stack has enabled us to create a scalable and secure solution that allows for complex funnel logic and integrates more easily with their internal systems, while providing an elevated experience on the frontend. This carries through to the marketing website, which is also powered by headless WordPress to offer the same flexibility and performance.
Return on investment calculator
A clear and intuitive calculator enabling users to see potential energy savings on their solar package.
Appointment booking
Appointment booking functionality with live availability via integration and automation with engineer schedules.
Automated customer journey
All new leads are seamlessly captured in Utilita’s CRM system, triggering relevant internal processes and messages to customers, allowing them to manage the full customer lifecycle from one system.
Less manual data entry
The funnel integrates with Utilita’s internal systems to pull in live pricing data, appointment availability and to push customer data back into the CRM.
Postcode management
Postcodes for operating areas can be uploaded and maintained in the backend by Utilita, allowing for quick updates when new markets become available.
Powerful tracking
Advanced event, conversion and engagement tracking allow Utilita to measure funnel performance and note any drop-offs, enabling them to make more informed decisions on future changes.
